KickStarter – The Story So Far (infographic)

This is an assignment for INFO247 – Information Visualization, taught by Prof. Marti Hearst at the School of Information, UC Berkeley

Over the last few years, Kickstarter has grown from a niche website for fundraising for quirky projects to a serious distribution and fundraising channel for many startups as well as artists. I have attempted to capture its growing importance in this infographic.

There are three sections in my infographic. In the first section, I have put some high-level statistics. These are large numbers, designed and chosen to grab the reader’s attention. The second section contains a timeline that shows the most funded projects in KickStarter’s history. This gives a sense of how the site has grown, as more and more serious projects with larger and larger goals were getting funded. In the third section, I have compared the number of projects in different categories, with the success rates of that category. This shows that while there are fewer projects in certain categories such as Dance, these categories have most of their projects become successful.

This infographic was made more difficult because of the size limitations (12 inches by 16 inches), which meant that I had to throw away a lot more data in the interest of readability.

Mistakes I made

  • I underestimated the size of the canvas and how it would look when printed. So I used much larger font, sections, etc. than was necessary. I could have reduced the size of the sections and added more data / graphs.
  • I assumed prior knowledge of KickStarter. I did not include any explanations of what KickStarter is and what it does.
  • Colors look REALLY different when printed out. In hindsight, would have used white more than black.

Overall, I am pretty proud of my first ever graphic design! Yay! 🙂


  • Erica Jayne Walsh

    This is awesome

  • Shashvat Tripathi

    Not bad, not bad at all. 😀

    • thanks Shashvat 🙂 Will probably update this with more data later (when and if I can find the time 🙂 )

  • Mohit Garg

    Good stuff dude. I quite liked the insights – especially which categories have low competition but high probability of funding. Lage raho Munna bhai, and lets catch up soon.